- and the avalanche of calls began.

The broadcast that night was seen by an estimated 1,300,000 persons. They had seen the appalling life of the addicted in a factual and unvarnished program. They learned they lacked full knowledge about the drug problem. And they were moved to action.

Initial response was instantaneous and overwhelming. The "Hot Lines" reported a fantastic stepup in activity. Drug agencies, normally receiving a few calls per week, were deluged. They tallied more than 1,500 calls. KNXT's supply of drug brochures - 10,000 copies -soon was exhausted.

In the ensuing days, hundreds of thoughtful letters arrived at the station. They were from parents and teen-agers. They praised the broadcast. They were sympathetic to the drug abuse problem.

Typical comments were these: "There it was... the whole ugly truth about drugs ... the self destruction. I was actually crying," from a 22-year-old housewife in Costa Mesa.

"We have always wanted our four daughters to face life equipped with the truth... we feel that this is what you gave them... it may be those youngsters have done my children's

suffering for them," from a mother in Huntington Beach.

"As the mother of two teen-agers, J say thank you and bless you. The children watched the program with me and said it was the first time they weren't preached to," from a mother in Gardena,

KNXT's "If You Turn On" was assigned as a class project by a ninth-grade teacher in Norwalk, California, who sent the reports to the station. They reflected an uncommon insight and understanding of drug abuse. Typical of the youngsters' comments were these:

"It has our age telling us their experiences and how most of them wanted it put down. We need more programs to help those who are undecided about putting down and those who are confused about starting.

It makes me stop and think. It has more affect on me because it shows the opinion of our peers."

The program was very good because it was not one-sided as many are. The public is very uninformed about drugs.

"I really think they did everything they could to persuade kids not to take drugs."

"The kids were so real. They were earnestly pleading with